Sara Dann
Brand pivot for an authenticity-activating business coach based in Los Angeles, California.
Sara Dann is an authenticity activating, empire building, be kind but take no shit business coach who empowers women entrepreneurs to show up for themselves and monetize their brilliance. She’s been in the game for a while, but came to us craving clarity in her business structure. Her old marketing model was burning her out. She wanted to elevate her brand visuals to match the level of her higher-ticket offers. In short, Sara was ready to up-level.
Her new “era” began with flipping her business model on its head in order to position herself as the brand as the hero. We created clarity through a soul-aligned brand narrative. Then, we created a brand world as visually dynamic as she is.
MY ROLE
Brand Design
Brand Positioning
Digital Marketing Design
Marketing Strategy
Social Media Design
CREDITS
Client: Sara Dann
Agency: Hello Big Idea
Sara Dann is…
UNAFRAID OF HER OWN LIGHT.
A BOLD headline font that embodies unapologetically taking up space.
FEMININE WITH AN EDGE.
The hero serif adds interest with an editorial-inspired condensed look complete with super sharp italics.
UNAFRAID OF AUTHENTICITY.
Strategically-placed handwritten elements add a sense of messy authenticity to an otherwise elevated, editorial aesthetic.
PASSIONATE ABOUT HER TRUTH.
We created editorial-inspired brand patterns out of messaging pillars.
DYNAMIC AND BOLD.
Rich, highly-saturated colors and oversized typography make an unforgettable first impression and leave a lasting affect.
